The aim of distributers is to launch a film and then sustain a high position for the movie within the media world. Advertisement of films is the main incentive for people to buy cinema tickets and view a film, in order to achieve good advertisement, film companies are in high competetion to have their film distributed by one of the more famous distributing ccompanies. in order to gain knowledge about the types of films that are interesting the public at any given time, distributers alone spend roughly £300 million a year on builiding interest among audiences by marketing new releases, this itself is a highly competetive business. Due to this £300 million a year cost, many distirubuters are not willing to take risks when looking at films which do not use the southern English archetypes. The cost of marketing and film prints is so high which is the reason why many low budget indie producers struggle to find a distirubtiuon deal. This result in films not making it to the cinema and instead going straight to DVD, and therefore missing out on essential adveritisement. Hollywood dominates when it comes to the exhibition of films, this being another reason why the majority of UK films fail to get box office releases.
Digitalisation is changing the process in which films are distibutors. In order to save costs when researching the publics disired genre type, social net working sites such as twitter and facebook can be used. Both can be very useful for gaining knowledge before making a film and then recieving feedback about certain aspects of the finished product.
Red Christmas is going to be a micro budget indie film, for this reason famous distributers such as 20th century fox and dream works would not be interested as it does not fit into the category of a worldwide large budget film. This is aswell as the fact that we shall not be using an established stars, an expensive location or extreme special effects.
after researching film disributor companies i collected information on the top 10 Grossing Distributors 1995-2012; listed below
| Movies | Total Gross | Average Gross | Market Share | ||
|---|---|---|---|---|---|
| 1 | Warner Bros. | 532 | $29,135,050,869 | $54,765,133 | 15.25% |
| 2 | Walt Disney Pictures | 453 | $27,024,974,288 | $59,657,780 | 14.15% |
| 3 | Sony Pictures | 534 | $24,744,320,642 | $46,337,679 | 12.96% |
| 4 | Paramount Pictures | 352 | $22,915,131,099 | $65,099,804 | 12.00% |
| 5 | 20th Century Fox | 364 | $21,288,127,358 | $58,483,866 | 11.15% |
| 6 | Universal | 338 | $19,832,959,028 | $58,677,394 | 10.38% |
| 7 | New Line | 196 | $7,407,184,271 | $37,791,756 | 3.88% |
| 8 | Dreamworks SKG | 77 | $5,988,394,230 | $77,771,354 | 3.14% |
| 9 | Miramax | 377 | $5,621,593,306 | $14,911,388 | 2.94% |
| 10 | MGM | 229 | $5,059,893,917 | $22,095,607 | 2.65% |
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